When I interviewed Wim Robbertsen, managing director of Dutch company Business in Wind, in 2021, he was confident: “I don’t want Business in Wind to grow into a large company! Proud of the unique character of his company and the close cooperation with his staff and (long-term) partners, he feared this would change with growth. Now, less than three years later, I am standing with Wim on a construction site where the shape of the foundation for a new building tells me a different story. What has changed?

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